3 Easy Tips To Boost Your PR In The Construction Media

Insynth,  the construction industry digital marketing specialists, have published a blog feature aimed at helping manufacturers and suppliers get thier product news, case studies and …..

….. opinion pieces in the industry’s media.

The article looks at the importance of optimising your ‘Anchor Text’, the visible clickable text in a hyperlink, and suggests how to do this to ensure the best results.   It goes on to explain how ‘no follow’ links can negatively affect response levels and what can be done to improve this, and then considers how using UTM codes can inform your campaign activities by helping to show which press releases are perfoming well.

The blog can be accessed via the Insynth Marketing website here.