A Strategy for Communicating with Specifiers

6th-7th November 2018 – Seminar from Competitive Advantage

Designed for directors and managers with marketing roles, the first day of this 2-day training seminar commences with an overview of …..

….. the construction market and the drivers influencing industry specifiers.   Going on to look in detail at the stages of the specification process, the decision makers involved and how to make effective use of the communication channels available.   The seminar concludes by suggesting methodologies for implementing engagement strategies.

The second day is more hands-on.   A workshop day, designed as a practical session for those who have attended the first day.   It is designed to provide practical support in the development of personas and workflows for your business.

Booking can be completed online here.