31st July 2020

61% of architects surveyed for the latest European Architectural Barometer believe it is either unlikely or highly unlikely that the majority of building materials will be produced in China by 2030.

This is just one of the findings from the latest survey which focuses on future construction and material trends. This research is conducted every two years in order to track the relevant trends in terms of which building techniques & materials/solutions European architects expect to use more of, or less of, now and in the upcoming years.

Amongst the products architects expect to use more of are LED lighting, heat pumps and water & energy saving fittings. The products they expect to use less of include carpet rolls, radiators and bituminous roof shingles.

Our Marketing to Architects feature provides a profile of the UK sector and an overview of the key media and communication channels. In addition, it provides access to our downloadable database of 1,200 + UK practices

Produced by the USP Marketing Consultancy the full report covers many building materials and shows the evolution of their usage since 2014. It also includes USP’s predictions on future building volumes predictions for 2020 and 2021. The results are shown on a European level as well as on an individual country level. The 8 countries covered are: Spain, Italy, France, Belgium, the Netherlands, Germany, Poland and the UK.

Further details can be found here.

The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.

Keep up to date with the latest construction marketing news by registering for our regular free construction sales and marketing e-bulletin here.

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