27th February 2019

Major Report Highlights Website Problems

New research from digital marketing specialists, Insynth Marketing, has found most building product websites to be wanting when it comes to a wide range of issues, from security right through to content.

The report, The State Of Building Product Digital Marketing 2019, is free to …..

….. sales and marketing professionals in the construction and building product sectors.

Three-hundred websites were chosen for a study which assessed the effectiveness of digital marketing amongst building product manufacturers in the UK. The report highlights serious failings in website design and information quality, especially when it comes to helping specifiers.

In today’s risk averse climate, specifiers need to know everything about solutions to ensure they comply with building regulations and are fit for purpose.

Key technical resources such as CAD files and specification clauses were missing from 83% of building product websites.

Websites were assessed objectively on a 50-point scorecard; the report found that 85% of building product companies scored overall 40% or less. This presents marketers with quick-wins and growth opportunities for their business, for example:

29% of websites didn’t have SSL certificates
79% of building product companies haven’t blogged within the last 12 months
54% of building product companies had published case studies
80% of companies didn’t respond to a sales enquiry.

CIMCIG committee member and Marketing Director of Barbour Product Search, Rebecca Pedler, commented, “Another very insightful report from Insynth Marketing. I would highly recommend this to marketeers within the building product manufacturer sector. Some interesting statistics which confirm the need for smart marketing strategies and the use of industry tools within this competitive market.”

In order to download your free copy of the report, click here.