Competitive Advantage is a leading authority on the specification sales process and supports construction product manufacturers in the development of their specification sales strategy through the provision of construction personas, industry reports, market research, online learning, learning events and through consultancy to help with CPD resources, specification writing and strategy implementation. In addition, since 2008, they have been conducting research into construction industry communication channels through the Construction Media Index research and, to date, this has focused on various groups of professionals. They have now announced that they are expanding this research to include tradesmen.
The research for this report will be completed early in 2021 and businesses seeking to target the sector can pre-purchase (before December 18th) and get 25% off the sale price of £400 + VAT.
Avoid wasted expenditure on declining communication channels
Provide evidence to support their marketing decisions
The research will ask respondents how they source their online information, helping report purchasers understand how and when to post online content and how best to share it. It will explore levels of trust and who industry influencers are. Additionally, it will consider time of day of usage and devices used to access social media. Age and frequency of usage will also be reported on. Furthermore, it will consider what channels are used for sourcing construction product information, encompassing product directories, online sources such as YouTube, Instagram, Pinterest, etc., as well as how carpenters engage with construction product manufacturers. The research will also explore the purchase channels used for carpentry supplies including online purchasing habits.
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
Keep up to date with the latest construction marketing news by registering for our regular free construction sales and marketing e-bulletin here.