27th October 2019

10% discount for ConstructUK.com users with code 10%CMI2019

The sixth edition of the Construction Media Index research is now available. Competitive Advantage Consultancy Ltd has surveyed construction decision makers, asking them questions about…..

….. their traditional and digital media readership, their use of blogs, vlogs and podcasts, social media activity, use of product directories and attendance of technical seminars and live events.

This impartial research provides evidence based guidance for developing communication strategies to Architects, Main Contractors, Housebuilders, Quantity Surveyors, and Plumbers.

Overview
The Construction Media Index is a comprehensive and impartial set of research reports detailing the communication channels available for engaging with the construction sector decision makers. The consolidated report presents findings for decision makers across construction. It gives figures for how key decision makers in construction use communication channels.

ConstructUK.com subscribers can download a database of over 330 UK construction industry journals, incuding ad rates, circulation data etc. A corresponding database of named editorial contacts for each title is also provided. See Construction Journal Advertising

The consolidated findings from the 2019 Construction Media Index show that the most trusted information sources involve a personal link, and although use of social media by construction professions has seen some fall off since 2017, there is net growth.

Overall, social media is an important source of information and ideas for the construction professional, but it needs to be part of an integrated communications programme.

Many of our annually updated databases of specifiers, consultants and contractors are
now available to non-subscribers from our SHOP

The objectives of the Construction Media Index 2019 are to:

provide an impartial report for use by the construction industry
identify the key traditional and digital media used by type of decision maker and market sector
identify the industry publications which are actually read
understand how social media is being used by construction industry decision makers
understand how construction decision makers source product information
provide an understanding of how live events and CPD are used

These reports for the construction marketer seeking to develop a comprehensive communications strategy may be purchased online here. Construct UK users may obtain a 10% discount on the report by quoting the code 10%CMI2019.