The UK Construction Industry has awards for almost every sector and professional discipline. This provides building product suppliers and service providers with highly targeted promotional opportunities through sponsorship and associated marketing. In general terms, award sponsorship can provide companies with direct and tangible promotion in the form of:
- branding on the event's website and social media platforms
- logo featured on all e-newslatters, notices and bulletins
- branding on ceremony tickets
- prominent display of logos at the ceremony
- credits on press releases
As well as client entertainment opportunities at the ceremony (guest tables are normally included), sponsorship can also provide significant networking benefits, as the award brand can provide a platform for the sponsor to publicise their involvement through the various media. Other less tangible benefits can include increasing brand awareness and associating the brand with the excellence and best practice which the awards are designed to recognise.
The various stages of the, often prolonged, publicity period enhances the potential value of award sponsorship. The run-up to the event will, invariably, include numerous announcements to first encourage applicants, then to advise on submission deadlines, and subsequently to announce shortlists, finalists, attendance at ceremonies, etc. Next there is the awards ceremony itself (sometimes offering live on-line streaming of the event) and this is followed by another round of post-award announcements detailing the winners, judges' comments, trade press coverage, etc.
Construction Awards Database
This database (log-in to view) has now been updated and details over 115 major events, with contact information, offering sponsorship opportunities in the UK construction industry.