Journal Advertising

As logged-on readers can see below, there are hundreds of different journals, magazines and periodicals covering all sectors of the construction industry, and varying widely in audience profile, circulation and editorial content.   Many of these also appear in downloadable electronic format – sometimes exclusively.

In this section, we have identified over 330 of these publications (scroll down), selected to represent a comprehensive listing of the leading titles from across the industry, including the house journals of many industry bodies and associations.   The information provided will help the marketer to choose the most appropriate title(s) to target any given sector or professional discipline, and includes key advertising information such as page advertising rates, circulation levels, audience profiles and contact information.   Quoted page rates are for standard, full-colour, unless otherwise stated, and are subject to change.   The listing is also available as a downloadable database from the Downloads page.

The Relevance of Construction Trade Press
Unsurprisingly, given the considerable change in the methods of disseminating construction information, this is a subject which has been considered for some time by various commentators.   Back in 2009, CIMCIG and IBP (International Building Press) held a debate entitled 'The Future of Construction Media' where journalists Nick Edwards (Construction News), Stuart MacDonald (Inside Housing) and Niki May Young (World Architecture News), amongst others, discussed the changing relationship between printed and digital content delivery.   The general consensus among panel members and audience was that both paper-based and online media have a future in the world of construction publishing – in the short- to medium-term at least – but with an ever-growing shift towards online.   At that time, the general consensus amongst the panel members (it wasn't unanimous) and audience was that printed construction media had a future in the industry – again, in the short- to medium-term – but with an ever-growing shift towards online (read the summary on the RIBA Insight blog here).

Twitter icon  "...the relevance of the construction trade press..."

As we compiled the index of construction journals for 2017 it became clear, once again, that the overwhelming majority of the 330+ total were still being produced in hardcopy format and the trend to digital/online has also continued with a majority of titles being produced in both formats, but with an ever-growing shift towards online.     Recent commentaries have also supported the status quo.   In 2015, construction recruitment specialists, Pinnacle, produced a blog article entitled 'Does the trade press have a future in the building industry?', and interviewed Andy Costin of Professional Builder Magazine.   The article provides an interesting perspective on the changes in the sector and touches on the decline in demand for page ads, an increasing demand for more editorial coverage and how the in-print, digital and online versions of journals combine to provide a more complete and effective resource for information dissemination.   In the final comment, Costin is quoted as saying, “The rumours of the printed trade press’ death have been greatly exaggerated!”

Twitter icon  "...the rumours of the printed trade press’ death have been greatly exaggerated..."

Also, in the same month, the International Building Press Futures Group held a panel discussion entitled 'The Digital Disruptors', which looked at how digital media is transforming the relationship between journalists and their audience.   The topic of the printed journal was touched on when Nicola Harrison of Retail Week said, “… quite a large proportion of our readers don't visit us online.   We still have the magazine and will do for the foreseeable future.   It’s not going anywhere until that balance dramatically shifts .....”   If looking for evidence of a trend away from print, the word 'foreseeable' is probably important because Harrison went on to explain that 70% of the content they now produce is for online publication only, commenting, “We’re certainly writing specifically for online rather than writing for the mag and putting things online.”   A video of the debate can be viewed here.

Adding to the debate, and as we reported at the time, must be the 5th October 2015 report in the Guardian that Top Right, owners of the EMAP portfolio (which includes Construction News and Architects' Journal), were planning to retire the EMAP brand.   The Chief Executive, Duncan Painter, was quoted as saying, “We are at the final stage of the conversion [of readers] from print to digital......   Across the Emap portfolio 67% of revenues are from digital and events.   Over the next 12 to 18 months all of the titles will become digital-only.”

In July 2016, Construction News announced that, for the duration of the summer only, the weekly journal would be produced in digital-only format.

Some insight on the usage of the industry's printed and digital trade press was provided by the 2016 edition of the Construction Media Index, which revealed that, on average, one-third of construction industry decision makers were reading journals only online.   Furthermore, it revealed that just under a third were expecting their online readership to increase in the coming year.   According to the publishers, Competitive Advantage, the research demonstrated that respondents to the survey used hardcopy journals to browse information and online journals as reference.

Twitter icon  "...on average, one-third of construction industry decision makers were reading journals only online..".

Finally, it seems logical to suggest that the fortunes of the printed journal are likely to mirror those for printed literature for the foreseeable future.   In this connection, construction literature design specialists, CDP, have produced a comprehensive paper on the subject for construction product manufacturers.   Entitled, 'Less paper, but not paperless ... the continuing importance of good technical literature', the paper argues that the demise of printed marketing communication material has been predicted for 20 years, yet, despite this, it remains very much alive and well.   You can read the full article here.

Twitter icon  "...Less paper, but not paperless ... the continuing importance of good technical literature..."

(Editorial details - including telephone numbers, email and mailing addresses - for all the publications listed below appear separately in the PR section of this website.   If you are planning to send press releases by post, please remember that editorial correspondence addresses sometimes differ from the addresses of the publishers.)

Index of 330+ UK Construction Industry Journals, including Media Data
(if you are not logged in, you will see below only those companies who have enhanced their entries - you will need to log in above or subscribe to view the full list):


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