UK Government Support for Exhibiting Overseas

As covered in our article, Exhibiting at Trade Shows, committing to an exhibition, whether in the home market or overseas, is likely to prove demanding on resources, finances and time.   Exhibiting internationally requires additional planning for preparation of suitable literature, stand graphics, hiring of translators, etc. (see our index of translators with construction industry experience).   Research into local cultures, working practices and traditions is also likely to be an important factor.   In order to help with this research, a very useful, free-of-charge guide has been produced by international stand designer, CEP International, entitled ‘International Exhibiting Tips’.   This country-by-country publication provides essential information for the exhibitor on the various customs and standards around the world - everything from expected dress, to negotiation styles, etiquette and practical information, such as the voltage used for electrical equipment.

Elsewhere, Open to Export has published an ‘Overseas Exhibition Checklist and Action Plan’, which provides a month-by-month, then week-by-week, countdown to the event with key points to consider and remember.   Further useful information appeared in Brian Todd's article in The Exhibitor magazine, entitled 'Four Steps to Foreign Exhibiting', which considers issues such as travelling, exhibition deadlines, and the impact of currency conversions and fluctuations on employing stand contractors, etc.

If considering exhibiting overseas, it is also worth remembering that the British Exporters Club offers its members a discount – equal to the full amount of commission (being anything between 5%- 20%) they would receive from an international exhibition organiser for any client delivered to them for their exhibition.   For details, click here

UK Government Support for Exhibiting Overseas
Through its ‘Trade Show Access Programme’ (TIP), The Department for International Trade (DIT) provides financial support to UK-based construction businesses seeking to exhibit at certain international construction trade shows.   The grants available depend on the event, location and the status of applicant as follows:

• Group exhibition (European location) £1,500
• Group exhibition (long haul) £2,000
• Group exhibition (typical high growth market) £2,500

The scheme is available for attendance at a small number of the exhibitions.    The October 2017 to March 2018 has been published (available on the DIT website here) and includes the following construction-related events:

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