Our database provides details of over 180 of the UK's quantity surveying practices and complements the separate database of 200+ UK Building Surveying Practices. Whilst the duplication of firms in the two lists has been kept to a minimum, there is inevitably some overlap. However, it should be noted that the individual contact names provided for each entry have not been duplicated and have been selected according to their primary role.

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In this list all contacts have a managerial or directorial responsibility for quantity surveying functions. Each entry includes a senior contact name together with address, telephone number, website and email address.

Marketing to Quantity Surveyors

In order to summarise the role of the quantity surveyor, the RICS states, “Quantity surveyors are the cost managers of construction. They are initially involved with the capital expenditure phase of a building or facility, which is the feasibility, design and construction phases. But quantity surveyors can also be involved with the extension, refurbishment, maintenance and demolition of a facility.”

In terms of the specification of products and services, quantity surveyors can represent an important group for manufacturers and suppliers. In its paper titled 'The Quantity Surveyor', produced as part of its ‘Developing Construction Personas' series, construction product marketing specialist, Competitive Advantage explains that the QS “....can be found in many different roles on the construction project: representing the Client, acting as Project Manager, writing specifications, giving advice on sustainability. Occasionally, the QS makes product recommendations, but, more often, he/she is overseeing choices to ensure the Client gets value”. 

We are not aware of any recent research that quantifies the level of the specification influence of the quantity surveyor so we must refer back to 2002 when The Builder Group and Barbour Index commissioned NOP to carry out research to “provide marketeers with data to guide their advertising and promotion decisions”. Whilst somewhat dated, the findings do still provide a useful guide to the influence which industry professionals have on the selection and specification of products. The results suggested that, of the professionals “involved in specifying the types of product or materials used in projects”, 9% were quantity surveyors (compared, for example, to 24% for architects and 30% for contractors).

Direct promotions, social media and trade shows aside, specific targeting of the sector by construction product and service providers is possible through focused media such as the RICS Construction Journal and Modus amongst others. If you are logged-on you can download our database of over 330 UK construction industry journals, providing media details such as circulation data, sales and editorial contacts (with email addresses), and readership profiles. In order to find those which include surveyors amongst their circulation, download the database, select the 'main readership' column and enter the term surveyor in the search box.

There are over 290 events detailed in our UK Construction Exhibition Calendar; however, the RICS Annual Building Surveying Conference is a dedicated and key event, generally held each spring (normally in May) and includes an exhibition area for suppliers to present their services/products. You can find the details here.

In its comprehensive guide entitled The Role of the Quantity Surveyor Competitive Advantage advise that suppliers “Consider how using your product may help the Quantity Surveyor in the challenges they face. Can you provide guaranteed delivery, installation efficiencies speeding project completion, UK stock provision?

When marketing to the Quantity Surveyor it is important to sell-in these value benefits early in the design process. The Quantity Surveyor will often be the starting point for a project, undertaking a feasibility study and defining a budget. Between 70% and 80% of a project’s costs are decided at concept stage and if your product has not been included at this point it will be much harder to justify a price premium later, even if you can demonstrate superior value.”

Amongst other suggestions the guide also points out that one way to establish a brand with Quantity Surveyors is to offer CPD seminars, since all RICS professionals must undertake a minimum of 20 hours of CPD activity each calendar year.

About McFeaze Ltd McFeaze Ltd is professional firm of Quantity Surveyors and Project Managers offering exceptional personal service to private and commercial clients alike. McFeaze...

Construction Industry Marketing to Quantity Surveyors

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