Be the brand that specifiers love.
It’s not enough just to have a great product. Specifiers are inundated with high-performance products all the time.
Instead, you must tell a story and solve their problems in a way that has value to them. Building product and service providers that know this get specified and build long-lasting relationships with specifiers.
Where other agencies guess, we know what architects and specifiers think about specific products. Every year, architects and contractors specify millions of architectural products and building services, representing billions of pounds in sales. Getting your products or services specified requires a deep understanding of how they think, how they work, what they value, and how your products fit into their world. To be a part of this billion-pound industry, you must understand who is specifying and why.
At Time54, we know how specifiers work, what influences their choices, and what product failure can mean for their project success. Marketing is an important investment for any business. It’s too important to waste time and money working with people who are not experts in the built environment. We understand the specification process in the built environment and the key drivers involved in the decision-making process. With this expertise, we are perfectly positioned to help your business grow, helping ambitious business owners and marketing managers increase specification.