Get Even More from Your Content Marketing

june, 2021

08jun11:00 am12:30 pmGet Even More from Your Content Marketing

Event Details

As marketers in construction, we are now generating more content marketing than ever before to engage with our audience and ultimately grow our customer base. We know that the volume of content matters, but we also know that quality is key in terms of sharing something with your audience that is timely, relevant, original and engaging.

Content strategies can help companies to grow more quickly, but how quickly or how feasible is it for you to grow your team to achieve the production and meaningful distribution of such content? And does a great content marketing strategy have to be resource heavy and costly?

In this session, the Barbour ABI marketing team will be exploring how they are taking the Gary Vee ‘reverse pyramid’ approach to content creation and getting great results with a lean approach to resources.


Kate Perrin – Marketing Director, Barbour ABI
Lucy Thomas – Head of Marketing, Barbour ABI
Peter Chesters – Content Marketing Executive, Barbour ABI
David Serrano – Acquisition Marketing Manager, Barbour ABI

For further details, click the Learn More link below.


(Tuesday) 11:00 am - 12:30 pm



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