Product Research vs Product Specification

january, 2021

27jan11:00 am12:30 pmProduct Research vs Product Specification

Event Details

Have you ever thought about the difference between a specifier researching products for specification and actually specifying a product (ie. writing a specification)?

It’s an important distinction to consider when it comes to your sales and marketing activities.

More often than not, building product marketing teams confuse these to be one and the same thing, but they are very different parts of the process with different requirements, processes and tools used – even if one informs the other.

In this webinar, SpecifiedBy will break this down into clear examples, explore the different stages of the research process, and look at which marketing channels do (and do not) influence the specification process in the way you want.

For further details and to book, click the Learn More link below.


(Wednesday) 11:00 am - 12:30 pm



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