24th July 2018

A new e-book has been produced to help improve the way building product websites are designed and give specifiers a better experience online.

In order to help producers make their customers lives a little easier, Insynth Marketing has produced a free checklist, Building Websites 101.

The 24-page guide covers all the essential components of a well-designed website that is easy for specifiers to use as a technical resource …..

…. Insynth Marketing noticed that many building product websites are out of date, unsecure and not even mobile friendly.

From talking to architects, engineers, consultants and other specifiers, Insynth discovered that there is a big gap between the online experience they want from their favourite building product manufacturers and what they’re getting.

In fact, if a website is hard to use, or it is difficult to find the information they need, designers check out an alternative supplier’s site and specify their product instead. This is frustrating for the specifier and costs them time and money.

The guide outlines the key elements a good website should have to make it easy for a specifier to choose a product or service. By following the advice in the guide, manufacturers can be more helpful to their customers and win more work.

Improved website design will also be a benefit to designers, enabling them to be more efficient when specifying products and helping them to choose the best possible solutions for their projects.

In order to obtain your free copy, visit the Insynth website here.