Barbour Product Search and Smith Goodfellow PR have teamed up to create a workshop looking at how building product manufacturers can use case studies to create compelling content that will help …..
….. raise their profile online, and ultimately attract customers. The workshop takes place on 20th November in Cheshire.
Construction PR specialist, Cathy Barlow of Smith Goodfellow PR, will lead a detailed session on the key elements of creating case studies, and delegates will come away with tips and a case study template, enabling them to put their learnings into practice.
Over the course of the morning, you will gain an understanding of the following learning objectives:
How to make the most of the opportunities that digital platforms can offer
Why content is important
How to identify your target audience and make your content relevant to them
What editors look for so that your content gets picked up
Most importantly of all – you will learn how to craft your case study so that it ticks all of these boxes