Pre-Purchase: Understanding How Construction Specifiers are Influenced – Survey by Competitive Advantage

And save £100 on the cost

This research by construction marketer, Competitive Advantage, will present findings on the factors influencing product specification by architects.   In the last two years there have been …..

….. numerous developments and changes in the factors influencing how architects select materials to specify.   The following areas will be covered by the report:

• How specification of building products has changed in the last 2 years
• The most influential factors when selecting building products
• How product selection changes during the design process
• The impact of contract type on specification
• Perceived levels of product switching
• The levels of influence by profession on specification
• The influence of different sources of product information on specification
• The impact of age and experience of the specifier on the selection of building products

Objectives:
This report aims to:

• inform manufacturers who wish to plan a specification strategy in terms of marketing communications and sales force targeting 
• to provide insight into the main factors that influence product specification by Architects
• to present findings on how age, experience and contract type impact on the approach to product selection
• to provide the levels of influence by the different members of the construction team, as well as sources of product information

Survey Audience:
150 Architects will be surveyed online and via telephone.

Timescales:
In order to secure the report at the discounted price of just £400 +VAT, you are invited to purchase by Thursday, 21st February.   By purchasing prior to the survey commencing you are also invited to contribute to the questionnaire.

This report will be published by Tuesday, 30th April 2019.

For further details, click here.