The Competitive Advantage Consultancy has, this month, announced the publication of the 2022 edition of the Construction Media Index. The construction sales and marketing specialist has, once again, surveyed construction decision makers, asking them questions about their traditional and digital media readership, their use of blogs, vlogs and podcasts, social media activity, use of product directories and attendance of seminars and other events.
This impartial research provides evidence-based guidance for developing communication strategies to Architects, Main Contractors, Housebuilders, M&E Consulting Engineers and Electricians.
Overview
The Construction Media Index is a comprehensive and impartial set of research reports detailing the communication channels available for engaging with the construction sector decision makers. The consolidated report presents findings for decision makers across construction. It gives figures for how key decision makers in construction use communication channels.
Our Construction Journal Advertising feature provides over 330 titles covering all aspects of the industry
to help the marketer choose the most appropriate publications to target relevant sectors or professional disciplines
The objectives of the Construction Media Index are to:
These reports are for the construction marketer seeking to develop a comprehensive communications strategy may be purchased online here. ConstructUK has agreed a 10% discount on the report for its users. In order to take advantage of this offer, simply quote the following code at the checkout: SAVE10CMI22
STOP PRESS: A free to attend webinar will be held on 26th May and will look at some of the CMI research findings, compare them with the previous research in 2019, and consider how behaviour has changed post-pandemic. Details here.
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
Keep up to date with the latest construction marketing news by registering for our regular free construction sales and marketing e-bulletin here.
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