The 18th edition of the Shower Market Report UK 2021-2025 has been published by AMA Research. The report represents an informed and up-to-date review of the shower equipment market and covers shower controls, enclosures, screens, trays, and shower accessories.
The UK shower market has been positively impacted over the last 20 years or so by the increasing preference to shower than bathe, and the growing trend towards wetroom solutions and the desire for minimalism and space within the bathroom environment. Showering performance has also improved with the increasing number of high-pressure water systems installed in UK properties.
The characteristics of the UK shower market have evolved in recent years due in part to legislation and developments in distribution. The level of imports has increased considerably and as a result, the UK shower market is now exposed to product and design trends from a variety of sources, particularly Europe and the Far East.
Now that the UK has left the EU, trade deals with UK trading partners will have a significant influence on market prospects. There continues to be high levels of foreign competition and an increasing number of suppliers. These factors contribute to pressures on margins throughout the supply chain and across the industry. With the current weak Sterling, the relative cost of imports is high, and it is evident that the shipping costs of imported goods have also increased substantially in recent months.
In addition, the impact of the Covid-19 pandemic on the UK shower market is likely to be substantial, particularly in the short-term. However, the wide availability of vaccines mid-year and a more certain UK economy should support confidence levels going forward, with possible pent-up demand driving sales.
The UK shower market is expected to achieve annual growth of 3-4% in value terms between 2022 and 2025, supported by the increasing demand for more premium solutions.
Key Issues Covered in the Report
Areas of Particular Interest
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