The 19th edition of The Shower Market Report UK 2023-2027 represents an informed and up-to-date review of the shower equipment market and covers shower controls, enclosures, screens, trays, and shower accessories. It includes comment on market prospects for these product sectors and overall implications for UK manufacturers and suppliers of shower equipment products.
Over the last 25 years the UK shower market has been positively influenced by the increasing preference to shower than bathe, the growing trend towards wetroom solutions and the desire for minimalism and space within the bathroom environment.
Showering performance has also improved with the high number of mains pressurised water systems now installed in UK properties.
Product developments in the UK shower market have progressively centred on quality and design, with a trend towards higher value products with added functionality. As a result, manufacturers are increasingly offering easy to replace showering equipment in order to encourage upgrade.
Environmental issues are also becoming significantly more important, with a growing demand for sustainable (water and energy efficient) showering products. With the introduction of the Future Homes and Buildings Standard in 2025, new properties will be required to produce 75-80% fewer carbon emissions than properties delivered under the old regulations.
The use of smart technology in the home environment and the digital control of shower systems has also become more prevalent. Digital showers can deliver an improved quality of showering experience and also achieve water and energy efficiencies.
Inclusive design, which is considerate to the requirements of people with special needs, has become more mainstream. The high proportion of older people remaining in their own home is driving demand for accessible showering solutions that make the bathroom easier to use.
With the uncertain UK economy at mid-year, we estimate that the overall UK shower market is likely to show a value decline of 2% in 2023, with a more positive outlook from 2024 to the end of the forecast period.
Key Issues Covered in the Report
- An assessment of the effect of Brexit, the pandemic, and the cost-of-living crunch on the UK shower industry, including the current uncertain economic outlook with high inflation and increasing interest rates. Impact on the market going forward.
- Review and market development of single-point shower controls, covering electric, mixer, digital and power showers.
- Review and market development of enclosures, wetroom panels, shower cabins, all-in-one shower pods, over-bath screens, and shower trays.
- Review and market development of shower accessories including shower-related products, enclosure-related products, and shower extras such as seats and grab rails.
- Assessment of key end-use applications with a focus on the sectors that offer the greatest potential for growth – residential RMI, new housebuilding, single-point showering facilities in commercial buildings, etc.
- Overview of the leading UK shower equipment manufacturers including company profiles and financials. Supply chain review including market map, main distributors, and key channels.
Areas of Particular Interest
- Increasing importance of sustainable showers designed to be both water and energy efficient without compromising user performance.
- The growth of the smart bathroom with the increasing demand for digital solutions that deliver an improved quality of showering experience.
- The introduction of the 2025 Future Homes and Buildings Standard and the impact this will have on the type of shower control specified in new build homes.
- Minimalist design trends and space-enhancing ‘spa-like’ showering solutions that enhance personal wellbeing and health in the bathroom.
- Housebuilding trends such as the growth of larger 3 and 4-bedroom homes, offering positive implications for the UK shower market overall.
- Demographic influences on shower design, such as the ageing UK population, growth of single-person households and also multigenerational households.
KEY AREAS COVERED IN THE REPORT
Market Summary
- Market size by value 2018 to 2023, rates of change.
- Shower market overview overall and key trends. Market penetration including shower ownership by installation type.
- Market split by product sector in terms of value.
Market Influences & Drivers
- Main influences that drive the shower equipment industry including a detailed PESTLE analysis.
- Analysis including impact of Brexit, the pandemic, and cost-of-living crisis. Changes in UK government leadership, policy, and standards. Economic forecasts and impact on confidence levels and expenditure.
- Social factors including changes in consumer buying habits, lifestyle factors and population demographics. Technological developments including the trend towards smart bathrooms.
- Environmental factors including growing number of people looking to live a greener lifestyle by investing in sustainable showering solutions that also cuts the cost of their utility bills.
End-Use Sectors
- Summary of sectors driving demand for shower equipment product, market split by end-use sector.
- Residential new build prospects and influences including housebuilding activity, mix by type of dwelling, trends.
- Residential RMI prospects and influences including impact of Covid-19 pandemic on level of home renovations.
- Non-residential construction prospects and influences.
Product Subsectors
- Shower controls – electric, mixer, digital, and power showers – market size by value 2018 to 2023. Product mix by volume. Market analysis by sub-sector.
- Enclosures, screens & trays – standard enclosures & walk-ins, wetroom panels, shower cabins, all-in-one shower pods, over-bath screens, shower trays – market size by value 2018 to 2023. Product mix by value. Market analysis by sub- sector.
- Shower accessories – shower-related products, enclosure-related products, shower extras – market size by value 2018 to 2023. Product mix by value. Market analysis by sub-sector.
- Key shower equipment suppliers. Leading company financial data and profiles.
Distribution
- Review of distribution – map, key channels, developments.
- Company overview and financials of key trade distributors – plumbing merchants, bathroom distributors, home improvement and other retail multiples, bathroom retailers, online specialists, direct supply etc.
Market Forecasts and Product Innovations
- Ten-year UK shower market view 2018 – 2022, plus forecasts to 2027, rates of change. Overview of market prospects.
- Ten-year market view by product sub-sector to 2027 and rates of change. Summary of market prospects.
- Product innovations and notable new product designs.
- Recycling and recovery systems.
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