Updated Content Marketing eBook for Construction Marketers – Free to Download

Construction Marketing specialists Insynth have fully updated their popular, construction specific content marketing guide.

In this no-nonsense 72 page guide,  Insynth’s Head Writer, Rich Newsome and Marketing Manager, Dorian Wallace deconstruct the fluffy perception of content in construction and cut straight to the actionable insights you want to know about.

Learn how to implement content in a strategic way to increase specifications and revenue. There is no other guide that goes into more depth for construction product businesses aiming to be specified and generate leads.

What’s New In This Guide?

• 40  additional pages
• An updated design to aid quick learning
• A tangible formula for content marketing ROI
• The types of content that convert architects and specifiers, with examples
• The drawbacks to content marketing
• How to save money with content generation
• Step by step break down on how to produce a content strategy
• Painless tips on how to improve your writing
• A construction product case study with successful content marketing

Our Construction Marketing & PR section, sponsored by Insynth, looks at choosing a specialist agency
and also provides access to our index of over 180 UK-based firms specialising in construction marketing and/or PR

Why Should You Care?

Many construction product businesses underestimate the power of content until they realise that 98% of specifiers go to Google first to conduct product research, and in doing so they have completely changed the traditional route to the specification we have come to expect.

Content not only helps you to be found by architects and specifiers on Google but also gives them the information they need to effectively learn about your product.

Proven Construction Marketing Excellence

Insynth have been shortlisted for 9 Construction Marketing Awards this year including two for content marketing, which not only shows their expertise in content but also their specialism in construction.

Read more about how they got their clients recognised for having some of the best construction marketing in UK construction here.

The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.

Keep up to date with the latest construction marketing news by registering for our regular free construction sales and marketing e-bulletin here.

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