Construction Marketing specialists Insynth have fully updated their popular, construction specific content marketing guide.
In this no-nonsense 72 page guide, Insynth’s Head Writer, Rich Newsome and Marketing Manager, Dorian Wallace deconstruct the fluffy perception of content in construction and cut straight to the actionable insights you want to know about.
Learn how to implement content in a strategic way to increase specifications and revenue. There is no other guide that goes into more depth for construction product businesses aiming to be specified and generate leads.
What’s New In This Guide?
40 additional pages
An updated design to aid quick learning
A tangible formula for content marketing ROI
The types of content that convert architects and specifiers, with examples
The drawbacks to content marketing
How to save money with content generation
Step by step break down on how to produce a content strategy
Painless tips on how to improve your writing
A construction product case study with successful content marketing
Our Construction Marketing & PR section, sponsored by Insynth, looks at choosing a specialist agency and also provides access to our index of over 180 UK-based firms specialising in construction marketing and/or PR
Why Should You Care?
Many construction product businesses underestimate the power of content until they realise that 98% of specifiers go to Google first to conduct product research, and in doing so they have completely changed the traditional route to the specification we have come to expect.
Content not only helps you to be found by architects and specifiers on Google but also gives them the information they need to effectively learn about your product.
Proven Construction Marketing Excellence
Insynth have been shortlisted for 9 Construction Marketing Awards this year including two for content marketing, which not only shows their expertise in content but also their specialism in construction.
Read more about how they got their clients recognised for having some of the best construction marketing in UK construction here.
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
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