The market for wetrooms has increased at a steady pace over the last 5 years and continues to grow in popularity. As an open-plan alternative to the traditional bathroom, it provides a design-led solution that is regarded as a luxurious and accessible feature in the home.
A wetroom also represents an innovative method of …..
….. designing easy access and space efficient showering area in commercial buildings including hotels, the leisure industry, care homes, hospitals, schools & colleges and in non-conventional applications such as industrial and agricultural facilities where employees are required to ‘shower down’ after work.
More recent design developments have meant that there are now wetroom products available that can be used on most floor types, including concrete floors or timber joists. Prices have also fallen, and products are more widely available, making wetrooms a more affordable choice to the mainstream consumer.
In particular, with the ageing UK population and the increasing number of people with disabilities, an inclusively designed bathroom area such as a wetroom has been promoted to replace baths in UK homes. The most popular bathroom adaptations paid for by a Disabled Facility Grant (DFG) include a shower area to replace a bath or a graduated floor shower (or wetroom area).
The outlook for the UK wetroom market in 2019 is proving to be more challenging – market development will be influenced by the economic environment and the outcome of the Brexit negotiations. However, underlying demand remains positive, with overall market development expected to improve across the review period, following a more subdued market in the short term.
The Wetroom Market Report – UK 2019-2023 is available now and can be ordered here.
Keep up to date with the latest construction marketing news by registering for
our regular free construction sales and marketing e-bulletin here.