In recent years the UK market for wetroom products has been growing at a steady pace, with product design improvements and lifestyle changes influencing market demand. Within the 5th edition of the UK Wetroom Market UK 2023-2027 report we provide an informed and up-to-date review of the UK wetroom market, covering floor formers & level access trays, waterproofing products, glass wetroom panels, and drainage solutions.
We estimate that in 2023 around 8% of UK homes have a wetroom installation.
In 2021 the UK wetroom market rebounded to pre-pandemic levels, with the successful roll-out of the Covid-19 vaccine programme positively influencing confidence levels and expenditure. In 2022, the market continued to grow, albeit at a steadier pace. High energy prices, soaring inflation and increasing interest rates impacted production costs and market demand.
With the cost-of-living crisis and the challenges currently facing the UK economy, we forecast that the UK wetroom market value is likely to show some marginal improvement of 1% in 2023, with a more positive outlook from 2024.
The leading wetroom manufacturers can be identified as Coram UK (with Impey Showers and Coram Showers), AKW Medicare and N&C Phlexicare. Other key players include the Norcros Group (with Merlyn Showering), Whale Pumps, Roman, Kohler Mira (with Mira Showers), Just Trays, Matki, CCL Wetrooms, Kudos, and On the Level (Wet Rooms).
A sizeable proportion of the wetroom market represents direct sales from the specialist manufacturer or supplier to the end-user or contractor. Other channels include merchants and bathroom distributors, bathroom specialists plus home improvement multiples. In addition, wetroom products sold via online retailers has also seen significant growth.
Wetrooms are installed in a wide range of end use sectors from residential housing (private, social, retirement) to commercial applications (care homes, hospitals, hotels, leisure facilities, purpose-built student accommodation etc.).
Key Issues Covered in the Report
Areas of Interest
Market Influencers and Drivers
Market Forecasts and Product Innovations
The Wetroom Market Report UK 2023-2027 is available now and can be ordered here.
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