Wetroom Market Report – UK 2023-2027 – New from AMA

In recent years the UK market for wetroom products has been growing at a steady pace, with product design improvements and lifestyle changes influencing market demand. Within the 5^th edition of the UK Wetroom Market UK 2023-2027 report we provide an informed and up-to-date review of the UK wetroom market, covering floor formers & level access trays, waterproofing products, glass wetroom panels, and drainage solutions.

We estimate that in 2023 around 8% of UK homes have a wetroom installation.

• Private housebuilders are increasingly adding wetrooms to their homes to add value.
• Social housing providers are specifying wetrooms as an inclusive and durable choice.
• Installations in existing properties have seen excellent growth as people identify the wetroom as a modern and accessible design feature in their home.
• In the commercial sector, wetrooms represent a practical method of providing easy access and space enhancing showering facilities.

In 2021 the UK wetroom market rebounded to pre-pandemic levels, with the successful roll-out of the Covid-19 vaccine programme positively influencing confidence levels and expenditure. In 2022, the market continued to grow, albeit at a steadier pace. High energy prices, soaring inflation and increasing interest rates impacted production costs and market demand.

With the cost-of-living crisis and the challenges currently facing the UK economy, we forecast that the UK wetroom market value is likely to show some marginal improvement of 1% in 2023, with a more positive outlook from 2024.

The leading wetroom manufacturers can be identified as Coram UK (with Impey Showers and Coram Showers), AKW Medicare and N&C Phlexicare. Other key players include the Norcros Group (with Merlyn Showering), Whale Pumps, Roman, Kohler Mira (with Mira Showers), Just Trays, Matki, CCL Wetrooms, Kudos, and On the Level (Wet Rooms).

A sizeable proportion of the wetroom market represents direct sales from the specialist manufacturer or supplier to the end-user or contractor. Other channels include merchants and bathroom distributors, bathroom specialists plus home improvement multiples. In addition, wetroom products sold via online retailers has also seen significant growth.

Wetrooms are installed in a wide range of end use sectors from residential housing (private, social, retirement) to commercial applications (care homes, hospitals, hotels, leisure facilities, purpose-built student accommodation etc.).

Key Issues Covered in the Report

• An assessment of the effect of the cost-of-living crisis and challenges currently facing the UK economy. The impact on the wetroom industry including implications for manufacturers and distributors.
• Review and market development by wetroom product sub-sector – floor formers & level access trays, waterproofing products, glass wetroom panels, and drainage solutions.
• Assessment of key end-use applications – residential RMI, new housebuilding, wetroom facilities in commercial buildings – with a focus on the specific sectors that offer the greatest potential for growth.
• Overview of the leading UK wetroom product manufacturers including company profiles and detailed financial summaries. Supply chain review including market map, main distributors, and key channels.
• UK wetroom market prospects and influences 2023 to 2027 including recent products innovations and technological developments.

Areas of Interest

• Prevalence of minimalist design trends and space-enhancing ‘spa-like’ wetroom solutions that enhance personal wellbeing and health in the home environment.
• The sizeable proportion of UK homes with two or more bathrooms and a cloakroom; the potential to convert these to modern, practical, wetroom areas.
• Demographic influences including ageing UK population and number of disabled people; the demand for inclusive wetroom facilities in care homes, retirement & social housing.
• Increasing importance of sustainable showering – the increasing tendency for people to shower rather than bathe in order to save water.
• The growth of the smart wetroom with the increasing demand for digital solutions that deliver an improved quality of showering experience.

Market Summary

• Market size by value 2018 to 2023, rates of change. Market size by volume in 2022.
• Market overview including leading suppliers’ market shares. Market penetration of wetrooms including bathroom/shower ownership mix and UK homes with secondary amenities.
• Market mix by product category – wetroom floor formers & trays, waterproofing products, wetroom panels, and drainage.

Market Influencers and Drivers

• Main influences that drive the wetroom industry including detailed PESTLE analysis.
• Analysis including impact of war between Russia and Ukraine, changes in government policy and standards. Economic forecasts and impact on confidence levels. Lifestyle factors, variations in population demographics including household size and disability within households. Product innovations and use of offsite methods of construction. Growth of water and energy efficient showering solutions, eco conscious methods of production etc.

End-Use Sectors

• Summary of sectors driving demand for wetroom products, market split by sector.
• Residential new build prospects and influences including housebuilding activity, mix by type of dwelling, mix by number of bedrooms. Retirement new housing.
• Residential RMI prospects and influences including growth in home renovation, 2023-25 increase in DFG provision. House moving market and mortgage affordability.
• Non-residential construction prospects and influences. Overview of key end-use applications – care homes, hotels, health & fitness clubs, purpose-built student accommodation

Product Subsectors

• Wetroom floor formers & trays – market size by value 2018 to 2023. Analysis by sub-sector – floor formers, level access trays.   Key suppliers. Leading company profiles and financials.
• Wetroom waterproofing kits – market size by value 2018 to 2023. Analysis by sub-sector – membrane kits, liquid paint-on kits. Key suppliers. Leading company profiles.
• Wetroom panels – market size by value 2018 to 2023.  Market analysis. Key suppliers, Leading company profiles and financials.
• Wetroom drainage – market size by value 2018 to 2023. Analysis by sub-sector – drains & gullies, drainage pumps. Key suppliers. Leading company profiles and financials.

Distribution

• Review of distribution – map, key channels, developments.
• Company overview and financials of key trade distributors – merchants, bathroom distributors, online specialists, etc.

Market Forecasts and Product Innovations

• Ten-year UK wetroom market view 2018 – 2023, plus forecasts to 2027, rates of change.
• Summary of market prospects and influences.
• Technological innovations and notable new product designs and developments.

The Wetroom Market Report UK 2023-2027 is available now and can be ordered here.