22nd May 2026

Marketing to the construction industry is becoming more complex. Construction product manufacturers must respond to evolving regulations, increased scrutiny around building safety, shifting specifier behaviour, and rapid advances in digital technology.

This webinar, taking place on 2nd June at 11am, cuts through that complexity using real data. Drawing on the latest research from NBS and The Think Tank, it will share what the data is revealing about how specifiers engage with information, how decisions are made, and where manufacturers are winning or losing influence.

Join them for a practical, evidence-based view of the construction sales and marketing landscape in 2026, with clear actions you can apply to your own strategy.

What will be covered

What the research says about how and when specifiers engage with manufacturers
Why education-led marketing is driving earlier engagement and reducing product substitution
How CPD supports more credible, trust-based relationships with architects
Which digital tools are delivering measurable impact on visibility and specification
How different generations engage with marketing, backed by behavioural data
Where AI is adding real value in marketing and where it is not

Who should attend

This webinar is for construction manufacturers who want to understand how to improve their engagement with specifiers and increase their chances of being specified.

Speakers