Industry award ceremonies can provide building product suppliers and service providers with highly targeted promotional opportunities through sponsorship and associated marketing. In general terms, award sponsorship can provide companies with direct and tangible promotion in the form of:
- branding on the event's website and social media platforms
- logo featured on all e-newsletters, notices and bulletins
- branding on ceremony tickets
- prominent display of logos at the ceremony
- credits on press releases
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As well as client entertainment opportunities at the ceremony (guest tables are normally included), sponsorship can also provide significant networking benefits, as the award brand can provide a platform for the sponsors to publicise their involvement through the various media. Other less tangible benefits can include increasing brand awareness and associating the brand with the excellence and best practice which the awards are designed to recognise.
The various stages of the (often prolonged) publicity period enhance the potential value of award sponsorship. The run-up to the event will, invariably, include numerous announcements, firstly to encourage applicants, then to advise on submission deadlines, and subsequently to announce shortlists, finalists, attendance at ceremonies, etc. Next there is the awards ceremony itself (sometimes offering live online streaming of the event), and this is followed by another round of post-award announcements detailing the winners, judges' comments, trade press coverage, etc.
Prominent annual awards in the Irish construction market are:
|
Awards |
Organiser |
Tel |
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Architectural Association of Ireland |
contact@architecturalassociation.ie |
||
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Chartered Institute of Housing |
+44 (0) 24 7685 1766 |
chris.rolston@cih.org |
|
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Events Strategies Ltd |
+353 (0) 1 407 0595 |
info@fitoutawards.ie |
|
|
Events Strategies Ltd |
+353 (0) 1 407 0595 |
info@greenawards.ie |
|
|
Royal Institute of the Architects of Ireland |
+353 (0) 1 676 1703 |
info@riai.ie |
|
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CMG Events |
+353 (0) 1 293 3650 |
Via website |
|
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Irish Concrete Society |
+353 (0) 41 987 6466 |
info@concrete.ie |
|
|
ICE Awards |
+353 (0) 1 280 6030 |
contact@ICEAwards.ie |
|
|
Events Strategies Ltd |
+353 (0) 1 407 0595 |
info@constructionawards.ie |
|
|
Karen McAvoy Publishing Ltd |
+44 (0) 28 9261 2990 |
jacqui@kmpltd.co.uk |
|
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Octabuild |
+353 (0) 1 661 3515 |
info@octabuildawards.ie |
|
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Irish Planning Institute |
+353 (0) 1 878 8630 |
info@ipi.ie |
|
|
Karen McAvoy Publishing Ltd |
+44 (0) 28 9261 2990 |
jacqui@kmpltd.co.uk |
|
|
Sustainable Energy Authority of Ireland |
+353 (0) 1 808 2100 |
info@seai.ie |
|
|
Wood Marketing Federation |
+353 (0) 4 046 1111 |
info@wood.ie |