20th July 2023

Insynth Marketing recently published new research – What Architects Want from Your Website. This comprehensive report delves into the preferences of architects when it comes to manufacturers’ websites. It offers valuable insights to help businesses increase specifications and orders through better user experiences.

The report presents a compelling collection of data, gathered during a round-table workshop with leading architects in Manchester. “What Architects Want from Your Website” reveals essential aspects that architects love and hate about manufacturers’ websites, giving readers a unique perspective into the minds of these influential specifiers.

The report covers:

What architects love and hate about manufacturers’ websites. This provides a deeper understanding of the specific elements that architects appreciate and find frustrating on websites. The insights shared in the report will empower manufacturers to enhance their digital presence and create a more positive user experience.
Quick fixes for the biggest problems. The report includes practical and actionable solutions to address common pain points architects encounter while navigating manufacturers’ websites. By implementing these quick fixes, businesses can effectively address concerns and improve their online reputation.
How to increase specifications by providing a smoother research process. Architects heavily rely on manufacturers’ websites during their research and specification process. The report uncovers key factors that influence architects’ decisions, helping manufacturers optimise their websites to attract more specifications.

“The ‘What Architects Want from Your Website’ report is a game-changer for manufacturers seeking to understand architects’ preferences and, in turn, enhance their online presence,” said Jack Meisinger, Chief Revenue Officer at Insynth Marketing. “With our research-backed insights, businesses can now tailor their websites to meet architects’ expectations, resulting in increased specifications and improved brand reputation.”

In order to download What Architects Want from Your Website, click here.

The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.

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