30th January 2023

Barbour Product Search’s bi-weekly general newsletter is the main driver of traffic to client profiles. In order to showcase how effective promoting your brand can be through Barbour Product Search, they are currently offering a free general newsletter slot (worth £300).

Each week the newsletter performs consistently with an average open rate of 15-20%, and a 3% click through rate.

The general newsletter is a proven marketing tool that:

Increases brand awareness
Builds relationships with key decision makers
Maximises business opportunities

Our Sourcing Construction Project Leads feature, sponsored by Barbour ABI, looks at getting the most from the information, free trials,
lead-enhancement services and also provides access to our index of over 30 organisations providing project data.

This slot will allow you to promote your content to their engaged audience, made up entirely of specifiers, buyers, contractors and architects who are viewing the newsletter week in week out to find their next product to specify onsite.

But how successful will your newsletter feature be? The dedicated editorial team will share real-time insights by using enhanced insights. Enhanced insights will give you the number of impressions, detail views and click throughs your content has received. In addition to this, they can also provide you with the company names which have viewed your content!

Click here for further information about the offer.

The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.

Keep up to date with the latest construction marketing news by registering for our regular free construction sales and marketing e-bulletin here.

Follow us on Twitter