Creating Engaging Construction Product CPD Materials

Discover how to create engaging CPD materials that captivate and educate. In this new article, Joni Tyler, Head of CPD at RIBA, offers tips on storytelling, case histories, visual aesthetics, and audience interaction to make your presentations memorable.

CPD in the RIBA Providers Network focuses on technical content that leads to safe and informed specifications. But, in order to stay in the memories of your audiences and to boost those fruitful long-term relationships, you also need to engage. Interesting, engaging, and memorable content stays with your audience longer. The article provides some comprehensive points to consider for each of the following key themes:

• The story
• The look
• The audience interaction
• Aftercare 

Click here to read the article.

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