Construction marketing specialists, Competitive Advantage, have published a new guide for the industry’s product manufacturers who either already run a Continuous Professional Development (CPD) program or are considering doing so as part of a specification strategy.
The guide aims to:
Provide an introduction as to what constitutes CPD and who uses it
Demonstrate the importance of CPD to both the product manufacturer and the specifier
Explain what makes CPD effective
Highlight the importance of the product specification and how it is used
Introduce the considerations of creating and delivering CPD after the pandemic
Provide practical insights on the creation, certification and delivery of CPD
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
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