Construction marketing and research specialist, Competitive Advantage, has announced the next target sector for its programme of Omnibus Surveys, providing the industry’s suppliers, manufacturers and service providers with the opportunity to ask one or more questions of their target decision makers.
The Sectors section of our Directory includes our Marketing to Architects feature which looks at targeting the sector,
key media channels and events, and has access to our downloadable database of 1,200+ UK practices
For the manufacturer who only wants one or two questions answered a cost-effective alternative is an omnibus survey. Normally these are conducted as a telephone survey with subscribers purchasing one or two questions. But Competitive Advantage are trialling a new approach – the omnibus focus group. This will be an online focus group conducted with about 6 architects, where we will facilitate a discussion around some of the key issues suggested by subscribers who will then receive a transcript and video recording of the discussion.
The identity of the subscribers will not be disclosed to the participants in the focus group or the other subscribers. Which means the topics discussed will need to be broader than might be the case with a telephone survey and all subscribers must have a common set of interests.
Competitive Advantage plan to conduct the first of these focus groups in February and are currently looking for subscribers who would be interested in participating in this cost effective method of improving your understanding of a key decision maker.
Cost of participation is expected to be £1,200 per subscriber.
For further details, click here.
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