Construction marketing and research specialist, Competitive Advantage, has announced the next target sector for its programme of Omnibus Surveys, providing the industry’s suppliers, manufacturers and service providers with the opportunity to ask one or more questions of their target decision makers.
The Architects Omnibus Survey
Questions for the next omnibus survey will be compiled, and finalised, before the end of this year.
150 telephone interviews will be conducted by an experienced researcher, familiar with gathering information from architects and the specialist terms used in the construction industry. An ‘omnibus sponsor’ can ask just one question and responses to each question remain confidential to that sponsor. They will receive an analysis of the response to their question/s and a listing of the replies, although respondents remain anonymous. This method allows for market information for a number of clients to be collected during the same interview, providing a low cost solution to researching construction markets.
Competitive Advantage’s construction omnibus surveys provide an option for construction product suppliers and manufacturers to gain construction market feedback quickly and efficiently at a low cost.
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