This blog post, published by Barbour Product Search, considers the process of selecting CPD presentations from the specifier’s perspective, and explains that they have identified a need to improve their understanding of a subject because:
CPD can be an effective means of introducing your company to new specifiers, so understanding the motives behind CDP selection can help construction product manufacturers pinpoint the best content and, importantly, identify the right title for the presentation to maximise the enquiry levels. A further blog post, written by Chris Ashworth of Competitive Advantage looks at some of the issues manufacturers should consider when planning and preparing their CPD material.
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