24th February 2025

NBS has announced the launch of its new Marketing Masterclass Series for construction marketers. The programme will explore the full marketing cycle, offering manufacturers expert insights and a digital toolkit developed to implement learnings practically back into your business. Learn how to identify your ideal customer, craft compelling content, maximise social, email, and event marketing, and build a strategic, budget-focused plan.

Episode 1: How well do you really know your customers?

Exploring customer personas, user journeys, and UX strategies to help you attract, convert, and retain the right audience.

Our expert speakers:

Annabelle Bean – Digital Marketing Manager at NBS
Gemma Jones – Founder at StellarCX
Leanne Johnson – UX Researcher at NBS

What’s coming up in future episodes in the series?

Episode 2 – Build your brand and connect with specifiers using content marketing.
Episode 3 – Leverage social, email and event marketing in your customer marketing strategy.
Episode 4 – Develop a strategic marketing approach to help you plan and budget for success.

For further details, click here.