20th March 2020

SpecifiedBy, the construction product platform, is helping building product companies with their marketing in a time of great disruption, when:

Trade shows look like being cancelled
Even if you’re allowed to host your own events, few will attend
Show rooms will be deserted
Architects will not want to invite you in to give CPD seminars
Travelling for in-person sales meetings might be all but impossible

So the activities you might usually rely on …..

….. to generate awareness and interest in your products may be extremely limited in impact, if not completely off the table for much of 2020.

However, buildings will still be designed, products will need to researched and specifications written.

If you’re facing up to this sort of disruption, SpecifiedBy is offering:

1. Specifier Insights Research Report freely available
This contains useful data on how and where to most effectively market your products and brand to relevant architects and specifiers (heavily focused on online activities). In times like this, even relatively small, additional insights which help you to optimise your efforts, could make a huge difference.

You can download a copy of the report here.

2. Heavily-discounted subscription packages for SpecifiedBy
Used by over 60,000 architects and specifiers to research building products and solutions online, every month.

Package 1 (12 month subscription) – £1,799 (almost 70% off)
The standard subscription package, with a couple of extras thrown in:

Unlimited Product Listings
Unlimited file uploads (CAD, BIM objects, Datasheets, Brochures etc.)
The team will do the setup for your first 20 products (online Content Management System for the rest)
A dedicated mailshot about your company / products to 30,000+ subscribers
Free access to the ‘Microsite’ solution*
50% off additional services (mailshots, advertising, search optimisation etc.)
Access to all features (details below)

*Microsites are your own, branded, mini-versions of SpecifiedBy to help you provide your own website visitors with an amazing product search & comparison experience, for just your products. Think of this as a shortcut to improve your online presence almost instantly.

Package 2 (6 month subscription) – £999
A little more flexible, with the option to reassess the situation within a few months.

Unlimited Product Listings
Unlimited file uploads (CAD, BIM objects, Datasheets, Brochures etc.)
Self service set up using the online Content Management System
Access to all features (details below)

Features for both packages include:

Leads – visibility of exactly who is researching your products
Product News – post news articles, blogs, events, product launches etc, directly to the monthly audience of over 60,000 architects & specifiers
Monthly Newsletter – by posting your news & articles, you can be featured in the monthly newsletter – sent directly to 30,000+ subscribers
Direct Enquiries & Messaging – respond to direct quote requests and enquires and easily follow up with new leads
CPDs – automate your CPD promotion to keep your calendar filled with high-value appointments
Competitor tracking – track competitor (or complimentary) companies for opportunities where your products have been overlooked
Quality Score – actionable scoring and advice to improve your product listings and information for higher conversion rates
Reviews – gather reviews from happy specifiers to build your credibility with professionals who have not used your products
Analytics – track and measure the performance of your products, and spot trends and opportunities

If this is of interest, you have a few options: