The organisers of the annual Construction Marketing Awards (CMA) started producing their Agency League in 2019. The league seeks to rank firms for the consistency of their marketing performance and looks at a rolling four-year window of results from the Construction Marketing Awards, awarding five points for a win, three for a high commendation, and one for a spot on a shortlist.
Our Construction Marketing & PR section, sponsored by Insynth, looks at choosing a specialist agency
and also provides access to our index of over 180 UK-based firms specialising in construction marketing and/or PR
Ridgemount’s three wins kept them at the top of the list for 2021. New in to the top 20 are Unhooked, Insynth Marketing, Wyatt International, Electric House, and SLG Marketing. The top 10 from 2021 are the top 10 from 2020 in a slightly different order, with Agency of the Year winner, Fabrick, the biggest climber of that group.
The top 20 agencies can be found in the table below and their work can be found in the online gallery of entries on the CMA website. While it is a numerical evaluation of performance in the Awards, and as such provides a gauge of capability and quality, the table should not be taken on its own as a recommendation. While some use it as a tool to populate a pitch list, clients should do their homework carefully before appointing an agency.
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