11th October 2023

Many sales and marketing teams in the construction industry have experienced the challenge of an underperforming website. Low traffic, poor content, and few enquiries. This leads to seemingly endless discussions about what to do about it, often without consensus.

Insynth Marketing has recently published a guide to Performance Website Design. It aims to provide a simple, practical, and effective roadmap for website development that drives business growth in the construction industry.

Performance websites, unlike “brochure” or “lead generation websites”, cater to the requirements of today’s construction professionals with inspirational, education and technical content and design. They are developed incrementally, through an iterative and data-driven process that responds to real-world usage and feedback. The result is a website that engages users, meets search engine ranking criteria, and increases enquiries, specifications, and orders.

Key topics of the guide include:

Performance Websites vs. Standard Websites: the difference between performance and standard website design
Growth Driven Design: an introduction to a more flexible, iterative, and data-driven approach to website development
CRM Integration: the benefits of integrating your CRM with your website for sales and marketing
Content Design: the power of educational, inspirational, and technical content to influence specifiers
Examples and Case Studies: real-world examples and case studies to provide proof-of-concept
For those looking to improve their growth online and better serve their customers, this guide offers a straight-forward approach.

Access your copy here.

The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.

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