Many sales and marketing teams in the construction industry have experienced the challenge of an underperforming website. Low traffic, poor content, and few enquiries. This leads to seemingly endless discussions about what to do about it, often without consensus.
Insynth Marketing has recently published a guide to Performance Website Design. It aims to provide a simple, practical, and effective roadmap for website development that drives business growth in the construction industry.
Performance websites, unlike “brochure” or “lead generation websites”, cater to the requirements of today’s construction professionals with inspirational, education and technical content and design. They are developed incrementally, through an iterative and data-driven process that responds to real-world usage and feedback. The result is a website that engages users, meets search engine ranking criteria, and increases enquiries, specifications, and orders.
Key topics of the guide include:
Access your copy here.
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