Ten Ways Marketers Can Address Diversity in Construction

Closing the construction skills gap and attracting a more diverse and inclusive workforce must start in the marketing department, says the Chartered Institute of Marketing (CIM) .

In a guest blog for BuildingTalk, CIM’s Construction Industry Group (CIMCIG) provides ten practical steps marketers can take to reshape the sector’s …..

….. out of date image and boost the numbers of young people, women, and minority groups working in construction.

Mike Lomax, chair of the CIMCIG, commented, “The demographics of our industry are such that we are now losing more people each year than we are gaining.   Too many people have the impression that working in the sector simply means getting your hands dirty on site, which of course is untrue.

“Construction has something for everyone, and it’s our job as marketers to dispel the myths surrounding our industry and attract the best and brightest talent the next generation has to offer.

“These tips are designed to help marketing teams across the sector do just that, and ultimately deliver better results and become more attractive to top talent.”

Thes ten practical steps can be read on BuildingTalk.com here.