USP Marketing Consultancy, based in the Netherlands, has published a new report on the construction decision-making process and, in particular, the contractors’ role.
The construction market is a complex market with an even more complex decision making process. Unlike with, for example, fast moving consumer goods, in the construction industry there are many actors involved in the decision-making for materials and/or brands at any given time. Recently, USP tried to uncover this complex web of decision-making processes from the perspective of the installers and the architects. So, in this Contractor Monitor, they did the same for the general contractor/builder in Europe, especially because in some European countries they are gaining more influence on the building process. The report has found that French contractors have the strongest decision-making power in Europe.
The full report (covering 8 countries) is now available at a reduced cost for new clients, and will provide a deep dive on the general background of the contractors in Europe, their turnover and order book developments and need-to-know insights on the influence contractors have on the brand and material choices.
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
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