In order to help construction product manufacturers plan thier marketing activities and raise awareness of their products, NBS have designed the free, downloadable Specification Marketing Cycle, a tool to help construction product manufacturers visualise the specification process and assess what marketing tactics are best to use and where.
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The Specification Marketing Cycle shows the steps people go through when specifying products. NBS have designed it around the typical sales pipeline for manufacturers on the route to specification. It begins with creating awareness of your business and its products and ends with re-engaging specifiers for future projects. The cycle follows every step to take to get your products specified – and for them to stay in the specification during the building phase.
You can download it free of charge from the NBS website here.
The Construct UK Sales & Marketing Directory hosts over 75 articles, 1,000 construction events and 30 different databases for download. The annual £195 (+VAT) subscription fee provides unlimited access to all resources on the site.
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