The Construction Marketing Awards recently hosted a webinar called Traditional meets Digital. They invited leading industry players, all of whom are working on the interface where digital and traditional media come together, to sit on a panel and share their views.
The panel were all agreed that it is not a case of one medium over another but a matter of a blended approach. Different media have different roles. Those roles are decided by the type of information to be delivered:
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The panel comprised:
The hour-long discussion covered a wide range of thoughts and views and provides some valuable insight for construction marketers. It can be viewed below:
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