26th January 2021

Inspired Thinking Group (TeamITG) and its strategic partner, Emerald Thinking, have been re-appointed by Wickes to deliver the retailer’s sophisticated ‘Missions and Motivations Engine’, interpreting customer inputs from a variety of first, second and third-party data sources to turn individual content, product and category engagement interest into whole-basket recommendations.

Wickes will be able to build a rich foundation of data, identifying customer activity and preferences to facilitate the delivery of customers’ omnichannel experiences, and will be empowered to drive communications to market at pace, achieving unparalleled visibility across its entire operation while creating, storing and deploying thousands of assets at just the click of a button.

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Paul Canavan, Multichannel Director, Wickes, said, “The TeamITG proposal was a great fit for our digitally-led business, and brought to life how the use of technology and data will help us to build stronger and more meaningful relationships with our customers.”

The Missions and Motivation Engine will be a market-changer. Wickes will be helping its customers – whether tradesmen, DIY customers, or kitchen and bathroom shoppers – not only to complete their diverse missions, but also to help them envision new ones, supporting them at every step of their journey.

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