The organisers of the Construction Marketing Awards are organising an event in February featuring some of the winners from CMA17 talking about their winning work. It’s focussed on an ever-popular topic …..
….. specifier marketing.
Engaging with architects has always been a challenge for building product manufacturers. As the world gets busier it is becoming increasingly harder. This evening seminar provides an opportunity to gain an insight into an award-winning approach, with presentations by two 2017 Winners from the Construction Marketing Awards – CIB and Built for Marketing.
CIB, PR Agency of the year, will share their experience of helping construction clients build a presence with architects. Built for Marketing will then share a case study relating to their Strategic Planning and Management Award win, with the development of a strategy for Guthrie Douglas, to re-position the brand with the specification community.
Finally, RIBA Journal – the publication most read by architects (Construction Media Index 2017), will close with a presentation showcasing options for engaging with architects.
CPD category: Integrated marketing communications
CPD duration: 1.5 hours
In order to book for the event, click here.
The key dates for the 2018 Construction Marketing Awards are:
• Entries open – Monday 9th April
• Entries close – Friday 21st September
• Finalists announced – Monday 15th October
• Gala Dinner Presentation – Thursday 29th November
Work entered should have been completed between June 2017 and August 2018.
Further details will be uploaded shortly here.