Darren Lester, Founder of SpecifiedBy, will be presenting a free live webinar on 19th July at 10.30am.
One of the most common challenges building product companies have is marketing to architects and specifiers – specifically, how to reach the right people, at the right time.
It can be incredibly tough to cut through all the noise, make your products stand out and get some of their precious time.
The issue is …..
that there’s a huge misalignment between how Architects and specifiers want and expect to be able to find, research and specify your products – and quite likely, how you are in reality marketing your products to them.
In this free live webinar, we’ll explore why this is and why it seems to be getting worse, with research and data from thousands of Architects and specifiers to help explain the problems – and identify the solutions.
By understanding how, where and when specifiers research building products, why they make the decisions they make, and how the internet, digital technology and consumer trends has changed this process, you’ll be in a much better to capture their attention, increase your brand awareness and generate more leads.
In this live webinar, SpecifiedBy’s Founder, Darren Lester, will show you:
For further details and to book, click here.