Construction manufacturers need to continuously generate leads to secure opportunities and win deals. However, with a fluctuating marketplace and the rapid growth of digital marketing, manufacturers need to optimise their approach to lead generation to stay competitive. Therefore, a balance is necessary between long-term and short-term tactics to drive sales and marketing activity at different stages on the construction project timeline.
In this masterclass, NBS Marketing Director Robin Cordy was joined by a panel of lead-gen experts to cover topics including:
The webinar can be viewed free of charge here.
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