Marketing

25th November 2020

Traditional Meets Digital – Construction Marketing Awards Webinar

The Construction Marketing Awards recently hosted a webinar called Traditional meets Digital. They invited leading industry players, all of whom are working on the interface where […]
30th October 2020

Market Research – Finding Certainty in Uncertain Times

Chris Ashworth of specialist construction sales and marketing consultancy, Competitive Advantage, takes a look at how research can improve marketers’ effectiveness, especially during challenging times. The […]
17th September 2020

Using Trust to Engage with your Customers

When a customer or specifier is deciding whose product to select Trust is a key factor in the decision making process. Chris Ashworth, founder of Competitive […]
16th September 2020

Demand for Digital Building Product Marketplace Rises by 125%

Specification-led marketing and product data specialist, SpecifiedBy reports growth in manufacturers signing up to its service at the height of COVID-19 to reach architects and specifiers […]
14th September 2020

The Ultimate Guide to Digital CPDs for Your Building Product

Construction digital marketing specialists, Insynth, have published a comprehensive guide to the digitisation of construction product manufacturers’ CPD sessions. The guide considers: What digital CPDs are […]
9th September 2020

Revealed: The Secrets of SEO for Building Products Webinar

A new webinar from Insynth Marketing. • How frustrated are you with SEO? • How much is poor Google rankings impacting your business? • How many […]
28th August 2020

Specification Platform NBS and Trade Association FIS Announce Strategic Partnership

NBS, the leading specification platform for the construction industry, has announced a partnership with trade association (FIS) to drive up standards and compliance through information sharing […]
28th July 2020

Construction Product Manufacturers to Increase Investment in E-commerce Following Covid-19

Construction product manufacturers have signalled a shift in their investment intentions towards e-commerce sales as they respond to their worst quarterly performance since the 2008/09 recession. […]
28th July 2020

RIBA Product Selector to be Replaced

For 40 years, RIBA Product Selector has been an important resource for specifiers. NBS have announced that at the end of July 2020, the RIBA Product […]
26th July 2020

Is Your Marketing Information Good Enough?

It is vitally important for a brand’s credibility that all of the product information provided is accurate, clear and trustworthy. Chris Ashworth, founder of Competitive Advantage, […]
19th May 2020

NBS Launches New Cloud-Based Product Information Platform

NBS, the leading provider of connected construction information, today launches NBS Source, a cloud-based platform for construction product information that helps specifiers make more informed product decisions for their projects. For manufacturers, it is .....

17th April 2020

Construction Event Planning During COVID-19

We are still in the midst of the COVID 19 crisis and many exhibitions have been postponed, with a bit of extra time till your next exhibition here are some ideas so you can maximise the benefits for the next show you exhibit at.

Postponed Exhibition – Communicate with your visitors
Keep at the forefront of your clients and prospects minds by ....